The Automate: Say Less

For the man who expects only the best. It’s the watch you want to wear and the watch you can leave on all day. Just like a fine sports car or luxury yacht, it’s solid, powerful, and hard-working, Speaking to the core values of masculinity: Power, Leadership, and Adventure.

The Automate Wood Watch is crafted from Zebrawood and finished with black stainless steel for the perfect blend of natural beauty and modern luxury. Combined with the automatic movement you'll never want to take it off. And No batteries needed means you'll never have to. 

Don't just tell time. Automate it. Let your wrist tell the world what you're all about.

Make a statement with your next timepiece. Each watch comes with additional links for your convenience and comfort.